As many of our customers know, we work a lot of local markets around Denver and Boulder. Each holiday season, we sign up for a slew of markets and bring our pop-up store front to the people. It's an amazing opportunity for us to get in front of locals and talk to them first hand about what we do. After a while, we kept getting the question, 'Do you do weddings?' Chris and I hadn't thought about it too much, but after being asked enough times, we figured we should really market ourselves as custom wedding outfitters. Fortunately, one of the couples I answered 'Yes!' to was Kristen and Mike who found us at the 2014 Holiday Mancraft.
Kristen and Mike were getting married over the summer and planned on flying out to New Jersey to celebrate among family. Like every couple, we took them fabric shopping to pick out a few different fabrics. We searched for a while, but came up empty handed. I told them that, as an alternative to local bought fabrics, we could always design a custom pattern. I opened my briefcase full of neckties and bow ties and showed them our Vitruvian Line to give them an idea of what I was talking about. Once I showed Mike our Alba tie, however, he knew it was what he wanted.
There was one catch: the color was too light. They wanted something darker, more along the navy spectrum, to match dresses they had purchased for the flower girls. Out of curiosity I asked why the color had to match the flower girls and they told me that they had eight nephews who would need clip-on bow ties for the wedding!
To date, this is still our largest wedding order, totaling in three extra long neckties at a 3" width, two self-tie bow ties, five reversible pocket squares, six standard sized clip-on bow ties, and two child sized clip-on bow ties. It was a doozy, but Chris and I were excited to get working on it!
When I got back to our studio, I started working on a few alternate shades of our Alba pattern for them to pick from: some with lower saturation, some with darker tones, some with brighter colors, etc. I sent my four favorite samples off to Mike and Kristen and they chose their personal favorite (the first one in the image below). Once we had their decision, we sent our pattern off to get printed on 100% organic cotton. A couple of weeks later, with the fabric in hand, we got to work on making a slew of clip on bow ties.
Kristen and Mike were thrilled with the results and I think it's safe to say that the color of blue we decided on matched the flower girls perfectly. The organic cotton that the pattern was printed on has a unique sheen to it, almost like silk, that I think really set this wedding apart. Making a custom pattern for a wedding is always fun; it allows us to work side-by-side with the customer and really put our heads together to figure out what sort of design design and colors are going to make their wedding day the best it can be.